Kayou is a Chinese trading card publisher known for premium print quality, bold licensed IPs, and craftsmanship that punches well above its price point. Fox Den is one of a small number of online retailers in the Pacific Northwest actively cataloging and selling Kayou's full English releases.
The Kayou story
Founded in China in 2019, Kayou has quickly grown into one of Asia's most prolific TCG manufacturers, producing officially licensed collectible cards for global entertainment IPs. Their flagship Naruto series brought them international attention with tarot-inspired art, gold-foil finishes, and rarity tiers that reward serious collectors without gating casual buyers out.
The company began its overseas English-market rollout in late 2025, opening a North American distribution presence and building relationships directly with specialty retailers. Their approach: high production quality, thoughtful serialization, and IPs that resonate with collectors. This is what drew Fox Den to their catalog.
What sets Kayou cards apart
Gold-foil rarities
Higher tiers use gold-foil stamping, visible depth and gleam that photos struggle to capture. Rare/holo variants add textured embosses on top. Every card is a beautiful holo at worst, and a stunning treasure to behold at best.
Serialized rarities
Diamond variants (◇ASP, ◇UR) are print-run limited to often /9, /99, or /999, and stamped with individual numbering. Every seriealized card includes the print number visibly on the card back.
Kayou's IP roster
Naruto
Kayou's flagship IP · 5 English sets · 780+ singles
The Naruto series is Kayou's current crown jewel, a rolling anthology of Shippuden-era story arcs told across two parallel lines. Every set introduces new rarity tiers and art themes while keeping a consistent grading and packaging standard.
NREA · Earth Scroll line
Early-story focus: Chunin Exams, Sasuke Retrieval, Land of Waves. Introduces Ukiyo-e Battle art (AR), Ninjutsu Showcase (SSR), and the first Ninja Profiles UR run.
- NREA01: Earth Scroll Series 1 · 131 cards
- NREA02: Earth Scroll Series 2 · 132 cards · Introduces Diamond UR (◇UR)
NRSA · Chapter Jin / Heaven Scroll line
Later-story arcs with expanded rarity system. Adds Platinum Rare (PTR) character-poster tier and Parallel Universe (PU) tier for what-if art. Chapter Jin 3 introduces the ultra-rare Amber Special Parallel (◇ASP), serialized /9.
- NRSA01: Heaven Scroll Series 1 · 158 cards
- NRSA02: Chapter Jin Series 2 · 168 cards
- NRSA03: Chapter Jin Series 3 · 185 cards · Introduces ◇ASP tier
NRCCNA · Ninja Age New · August 2026
Kayou's first Premium Collector Box product for Naruto. Overhauls the rarity system for a chase-focused release with 106 unique cards across 11 rarity tiers, including four brand-new Diamond variants (◇SP, ◇XR, ◇MR, ◇QR) as the top-tier pulls. Introduces the Extreme Rare (XR) tier and the Happy Wedding early-exclusive ◇MR card. Includes 1 promo card per box.
- NRCCNA: Ninja Age Premium Collector Box · 106 cards · 4 Diamond chase tiers · Model NR-KP-RZSD-LH-001-NA
KPop Demon Hunters
Netflix crossover IP · 2 English sets · 260+ singles
Kayou's official Netflix-licensed collectible line for the animated hit KPop Demon Hunters. Two editions cover the Huntr/X trio (Rumi, Mira, Zoey) and the Saja Boys with rarity tiers that echo the show's music- industry theme: Concert Ticket (SSR), Signature Card (UR), Card as a Charm (QR), and Golden (SE).
KPDH01 · Energy Edition Series 1
The debut set. 11 rarity tiers · 130 unique cards including animated Movie Moments (HR) that print as GIF-style holographic stills.
KPDH02 · Classic Edition Series 1
Cleaner art direction focused on the core cast without the signature-tier serialization. Great entry point for collectors just picking up the show.
My Little Pony
Cross-generation licensed IP · English releases growing
Kayou's My Little Pony line targets both nostalgic G4 fans and modern collectors of the Make Your Mark generation. Softer color palette and glitter-foil rarities differentiate this line from the tarot-heavy Naruto and neon-holo KPop sets.
New sets are added as they release. Check back or subscribe to our newsletter for restock alerts.
tokidoki
Character-brand collab · Coming to Fox Den
Kayou's tokidoki collaboration brings Simone Legno's iconic character universe (Adios, SANDy, Cactus Friends) into trading card form. The line is scheduled for expanded English distribution in 2026. We're tracking releases and will catalog them here as they land.
The cards that started it all
Before Naruto, KPop Demon Hunters, or My Little Pony went English, Kayou built its reputation in China with the Three Kingdoms (三国) line; a sprawling anthology of cards based on the Romance of the Three Kingdoms, one of the most influential works in Chinese literature. The line features iconic warriors, generals, and battle scenes rendered in the early stages of their high-craft print quality Kayou has become known for globally.
While Three Kingdoms remains a predominantly Chinese-market product, demand from Western collectors has grown as Kayou's international profile has risen. Fox Den is working to bring these cards to the North American market as one of the only US retailers offering authentic Three Kingdoms singles and sealed product.
Adding Kayou cards to your collection
Whether you're pack-fresh curious or hunting the ◇ASP /9 chase card, we make finding Kayou singles straightforward. Our Kayou catalog is organized by IP, set, and rarity so you can search by card number (NRSA02-MR-001L4) or browse the full set to find what fits your binder.